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Differentiating itself from the traditional world of premium spirits, the House Pour identity exudes playful simplicity. Working in close partnership with House Pour, the concept is inspired by the idea of joy and flavour delivered to your doorstep. The systematic, colour-coded approach lets House Pour use the same pouch and box for every delivery, with only the batch sticker and tasting notes changing each time. It also allows the pouches to be returned to House Pour and used again for different spirits, reducing the brand’s impact on the planet!
Bold but elegant, the icon is constructed on the same eight-spoke radial grid as a compass to symbolise the process of discovery.