Build & scale your business with the power of Social Media Marketing.
Whether you’re a personal brand looking to take your social to the next level, a start-up on the road to building something great, or a seasoned corporation looking for a refresh— using the relevant Marketing and Design strategies, I’ll mix creativity, performance, and relevance to build up your brand!
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Leverage social media with innovative strategies to build your brand’s social presence, stay relevant, drive engagement and generate sales!
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Performance-based TikTok, Instagram, Facebook & Google Ads that are built on awareness, conversions, and growth. I aim to build real connections with your target audience through innovative designs / video content and targeted messaging.
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Brand-building fundamentals combined with an understanding of current trends and emerging platforms put you in the best position for maximum exposure.
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Tell stories, build brands, and never settle. The content I create are built with purpose and deep attention to detail, with focus always on elevated brand positioning to attract new business.
Holcim Ltd
"THE GLOBAL LEADER IN INNOVATIVE AND SUSTAINABLE BUILDING SOLUTIONS"
Holcim are at the forefront of decarbonising building end-to-end, in line with purpose, to build progress for people and the planet. They set rigorous science-based targets to meet net-zero and circular construction goals.
While working as the in-house Graphic Designer at The Content Engine, my challenge was twofold: scaling to a volume publishing strategy in an affordable and creative way that could also adapt to the company’s internal requirements; and consistently telling the stories that are emerging from the company’s successes and challenges.
LHH
“LHH (Lee Hecht Harrison) exists to help people, teams, and organizations find and prepare for what comes next… An end-to-end Talent Solutions brand that helps clients and candidates to embrace a new reality: a world of continuous change.”
While working as the in-house Graphic Designer at The Content Engine, I was given the responsibility of producing audiograms for LHH’s social media channels, mainly, LinkedIn and Instagram. The audiograms as shown below, were assigned with the objective of timing the type effect with the voice of the speaker depicted in the headshots.
Gesda
Geneva Science and Diplomacy Anticipator
Humankind is facing global challenges that are placing people and the planet under stress and in great uncertainty.
At the same time, breakthroughs in science and technology are occurring at an unprecedented pace – but the full ramifications of these breakthroughs are not always evident… The Geneva Science and Diplomacy Anticipator (GESDA) Foundation was created in 2019 in Geneva to tackle this issue, as a think tank, and do tank.
While working as the in-house Graphic Designer at The Content Engine, my challenge was to combine the concept of Gesda’s science-based facts with design layout. Leaving enough free space for the large-scale text, combining imagery with type, templates were made for quick-turnaround publishing.
Gone West
Established in 2013, Gone West has planted over 10 million trees around the world.
“Our goal is to create environmental and social benefits around the world: we want to generate ethical, green jobs and help to establish, or restore, natural habitats.”
As the lead Designer, my main responsibility was to ensure the company had a brand identity that echoed throughout their media content. Using the relevant tools, I brought the companies vision to life in the digital space through video and social, web design, digital illustration for contactless charity donation boxes & design for phone-friendly sales and marketing decks.
Myovant Sciences
Myovant Sciences talks about periods to reveal stigma and inequalities in menstrual health… bringing awareness, and educating at the same time...
While working as the in-house Graphic Designer at The Content Engine, my challenge was to create the channel identity, and design before coordinating the launch. In collaboration with the Myovant team, we built the content around three pillars: Whole body health, stigma and equality.
By continuing to strategise about the long-term growth of the channel, we were able to support Myovant Sciences with driving their growth.
CGAP
Consultative Group to Assist the Poor
CGAP’s vision is a world where people living in poverty, especially women, can benefit from financial services to capture economic opportunities, access essential services, and build resilience – including in the context of climate change.
While working as the in-house Graphic Designer at The Content Engine, my challenge was to distribute impactful content using a strict colour scheme. With the dark & light shades of blues, I was able to incorporate simple icons within the design layout to illustrate the data sets more digestible way.
Cybathlon
CYBATHLON, a non-profit project of ETH Zurich, acts as a platform that challenges teams from all over the world to develop assistive technologies suitable for everyday use with and for people with disabilities. The driving force behind CYBATHLON is international competitions and events, in which teams consisting of technology developers from universities, companies or NGOs and a person with disabilities tackle various everyday tasks with their latest assistive technologies.
While working as the in-house Graphic Designer at The Content Engine, I worked alongside Cybathlon. They required an innovative way to advertise their races & events. The event cards featured below are promotion for one of their live streamed races. With a turnaround time of just a few hours, I created some template designs prior to the events, ready for fast publishing.
Z Zurich Foundation
“Our purpose is to create brighter futures for vulnerable people.”
Z Zurich Foundation concentrates efforts where vulnerabilities are the greatest, and go beyond funding to close collaboration with local organisations, and proactive involvement in the programs they support. They foster independence in the individuals and communities they serve - equipping them with the skills and resources they need to build pathways of resilience.
While working as the in-house Graphic Designer at The Content Engine, I was given the challenge of creating an entirely new brand identity for a client that had just partnered with us. After Z Zurich shared their vision with us, I created numerous templates that we could use for fast publishing. With their focus being young adults, I went with a flat icon style and a light, bright colour scheme.
ETH Zurich
ETH Zurich is a public research university in Zürich, Switzerland. Founded by the Swiss federal government in 1854, it was modeled on the École polytechnique in Paris, with the stated mission to educate engineers and scientists.
