PRS Branding

PRS wanted a compelling, modern logo that was packed with meaning. PRS provides customized support through a whole range of programs and services. The challenge was to boil all that down into a simple mark that at the forefront, embodied hope and connection.

After exploring 3 very different concepts, we landed on a colourful, connected lettermark. The tri-color approach exudes warmth and hope, and hints at their individualised approach to caring for clients. The connected nature of the lettermark represents the end-goal of their work—individuals who are integrated into a larger community of support.